The Method

Here's exactly what happens, month by month.

Each phase has a different job, and the exit is designed in from month one — not negotiated at the end.

Phase One

Build

Months 1–2

Audit the current stack top to bottom — SEO/AEO, demand gen, attribution, web. Design and run the new system manually before touching automation.

✓Full stack audit across SEO, paid, web, and attribution
✓System designed and run by hand — no automation yet
✓Baseline metrics defined and agreed with the team

Phase Two

Train

Months 3–4

Pair with the internal team inside the live system, not a workshop. Document the playbook as it's used, not after the fact.

✓Named owner identified for each system
✓Playbook documented from real, live work
✓Team runs the system with Aspen watching, not doing

Phase Three

Transfer

Months 5–6

Automate what's proven. Transfer ownership to a named owner on the internal team. Aspen exits, with a 90-day check-in already on the calendar.

✓Proven manual processes automated where it makes sense
✓Full ownership transferred to your team
✓90-day check-in scheduled before Aspen exits

Operating principles

The beliefs that shape every recommendation — stated as consulting rules, not slogans.

Manual before automated.Tools scale what already works — or what's already broken. Prove the process by hand first.

Marketing and sales share one scoreboard.Shared goals, shared definitions, shared accountability — or the system doesn't hold once Aspen leaves.

Attribution is a guide, not gospel.Use it to sharpen judgment, not to replace it.

Focus beats the shiny object.One system built well outperforms five started at once.

Audience and creative come before data.Attract the right people with work that stops the scroll — then let the data steer.

What "done" looks like at month six