Whitney, with the other Aspen.
Aspen Growth Engines is a practice of one. Here's the background that shapes how it works.
Whitney, with the other Aspen.
I'm Whitney Donaldson. I came up as a generalist and events marketer before moving into demand generation, and I currently lead a 14-person demand gen, SEO, and web organization at a B2B partnership marketing platform — a team that drives roughly half of new-business revenue for the company.
I joined that company six years ago as a manager and spent the early years rebuilding marketing's credibility with leadership: proving the function could be measured, trusted, and held accountable the same way sales is. That work is the reason Aspen Growth Engines exists — most marketing teams don't have a systems problem because they lack good people. They have it because nobody built the infrastructure, then stayed long enough to teach it.
Aspen is where I do that work directly, in six-month engagements, for companies that aren't mine.
Build manually before you automate. Put marketing and sales on one scoreboard. Treat attribution as a guide, not gospel. Focus beats the shiny object, every time. These aren't slogans — they're the rules I use to decide what to build first in every engagement.
See how these show up in the six-month model →I run Aspen alongside a full-time leadership role, on purpose. It keeps me building and shipping things under the same pressure your team is under — real budgets, real leadership expectations, real deadlines — instead of theorizing from the outside. The six-month model exists for the same reason: I don't want to be your agency forever. I want your team to not need me anymore.
A 20-minute call to check fit — team size, current stack, and whether a six-month embed makes sense.
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